IndieMe – AI for building music artist identity and release strategy

Hi HN,

My team and I (a group of independent music artists and developers) have been building IndieMe, an AI system that helps artists define their identity while planning releases.

A pattern we kept seeing in independent music is that artists don’t necessarily struggle with making songs. They struggle with clarity — who they are, what they stand for, what their visual world looks like, and who they’re actually speaking to. Without that foundation, release marketing tends to feel scattered.

So we built a structured onboarding workflow that models an “Artist Profile” first — including target audience, visual direction, color palette, narrative positioning, and messaging backbone. From that profile, the system generates release strategies, content ideas, and actionable timelines that stay consistent with the artist’s identity.

Under the hood, we focus on structured outputs instead of open-ended chat. The goal is to generate modular, editable building blocks (identity system → strategy modules → task plan) rather than walls of AI text.

We’re officially launching now with a free tier and Pro subscription, and are actively testing whether artists are willing to pay for identity-first strategy tooling.

Would really appreciate feedback — especially from: - indie musicians - people building AI-native SaaS - anyone thinking about identity modeling/content planning for creators

Happy to answer questions.

https://indie-me.ai

— Jason