Logo Design for Busy Founders

General purpose illustration tools like adobe illustrator or affinity have a great amount of flexibility but come at the cost of complexity that isn't needed for a logo design tool.

So I trimmed down the fat to a minimal set of 10 tools acting on a logo grid, when combined together makes it easy to build quite a surprising variety of logo marks pretty fast.

This was a very interesting project unlike most of the work i've done over the years, this iteration (the 4th) came from progressively whittling down (vs up) affordances, if a combination of tools could do what one did, it was cut, if that tool didn't seem to behave cohesively with the rest (perhaps potentially breaking the user's mental model of the editor) it was cut.

Initially i had features like layers, multiple fill colors. Naively i felt my goal was to build a minimal set of tools that achieved "logo-completeness", but i realised that would just give me a terrible Illustrator clone vs balancing learning curve to expressivity.

There's still some wonky behaviour related to selecting/cutting, this will be fixed once I can put a finger to what this wonkiness is actually.

It exports to SVG, transparent PNG, PSD and more.