We analyzed 312 landing pages – most navigation flows are broken

We’ve been building a small design + navigation planning tool(https://no-edit.lovable.app) over the last few months, and while testing it, we ended up manually analyzing 312 landing pages across SaaS, indie projects, and AI tools. The original goal was simple: understand how people structure navigation before designing UI. What we found surprised us. 1. 68% of pages had unclear primary navigation Either: Too many items (7+ top-level links) Or vague labels like “Solutions”, “Platform”, “Explore” Users had to think before clicking. 2. Most CTAs compete with each other In 54% of cases: 2–3 primary buttons had equal visual weight. No obvious action hierarchy. Design looked clean. Decision-making wasn’t. 3. Mobile navigation is often an afterthought A lot of responsive menus technically “worked”, but: Important links were buried CTA visibility dropped significantly 4. Information hierarchy ≠ visual hierarchy Several pages looked polished (good colors, spacing, typography), but: Navigation structure didn’t reflect user journey. Sections were ordered for storytelling, not usability. The interesting part: When we restructured some of these flows into simple sitemap-style diagrams first, clarity improved immediately — even before touching UI. It made me think that most tools focus heavily on design layers (fonts, templates, components), but skip structured navigation thinking early on. I’m curious: Do you plan navigation before visual design? Or do you design first and adjust structure later? Would love feedback from people who’ve built and tested landing pages at scale.