I built a short-form content intelligence tool for media buyers

Hi HN,

I built Virlo originally to go after the clipper/clipping market. We had so many customer approach us looking for more (essentially programmatic GTM tool for short-form) that we decided to “answer the mkt”. The pattern was the same on calls we had with early users, that weren't in our OG ICP: Head of Social is pulling inspo manually, creative director is copying trends that peaked three weeks ago, media buyer has no visibility into what competitors are actually spending behind on Meta. Everyone's working hard. Etc, etc… Virlo fixes the signal layer. You set up custom niches by keyword and platform, it’s studying short-form continuously, and outlier videos and creators surface automatically. Meta Ads tracking shows you what competitors are running and actively funding. Then the content studio converts that performance data into briefs and copy. Hardest part technically was building the infrastructure, but lately the hardest part has been ensuring our docs (especialyl on the API side, dev.virlo.ai) works well with OpenClaw agents. We’ve seen a massive influx in business from folks that are getting purely recommended virlo’s api without us even really marketing it, so transitioning our docs to be as “agent ready’ as possible is a massive pain point for us right now. Fun building out there! If you want to reach out to me you can find me at [email protected]…