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Becoming a broker for small online businesses

Becoming a broker for small online businesses

by mjhcodes·Apr 4, 2026·4 points·2 comments

AI Analysis

MidNiche GemSolve My Problem

Boutique broker for micro-SaaS when Flippa is too noisy and big brokers ignore you.

Strengths
  • Targets the specific $3k-$100k revenue gap ignored by traditional brokers and VCs.
  • Dual model allows founders to sell directly to them or use their broker network.
  • Fee structure capped at 10% undercuts standard marketplace and broker rates significantly.
Weaknesses
  • Manual service model doesn't scale like software and relies on founder's network.
  • Landing page offers no self-serve tech, just a lead gen form for service.
Category
Target Audience

Solo founders, micro-SaaS owners, small investors

Similar To

Acquire.com · Flippa · TinyAcquisitions

Post Description

I’ve been buying and operating small online businesses (mostly SaaS and niche sites) for the last couple of years.

Whenever it came time to sell a project doing a few hundred to a few thousand a month in profit, I ran into the same gap: brokers won’t touch businesses this small, and listing on public marketplaces is incredibly time-consuming and unpredictable. There just wasn't a good broker that existed for this end of the market.

Recently, I decided to start filling that gap myself. I handle the entire sale process for sellers, and because I’ve built relationships with buyers and platforms, I can sell the business and take a commission that is less than what a marketplace would have charged anyway, and provide a completely hands-off experience - sellers never deal with listings or negotiations.

On the flip side, I’m also growing my small network of buyers who are actively looking for simple, profitable online businesses in this range with room to grow.

It's still early days, but it’s been interesting seeing how common this problem is. I'd love for anyone who is thinking about selling a side project or looking to acquire one to get in touch.

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