Arrivl – Analytics for AI agent traffic on your site

As LLMs becoming a growing channel, many business notice their web traffic has dropped a lot in the past year but there is no way to tell how much of it was LLMs eating the clicks.

It's mainly due to most analytic tools (like GA4, Mixpanel, Amplitude) reply on a JS snippet that fires in a browser. But AI agents don't load JS. They hit your server, read the HTML, and leave. The only place they show up is in raw server logs.

So we built Arrivl. It works off server logs to show you which agents visited, what pages they read and whether they bring you real human visit. It also runs an audit of how AI friendly your site is and tells you how to improve in an afternoon.

It's completely free with no credit card required. https://arrivl.ai Install is a snippet or a log forwarder, takes a few minutes.

Would love some feedbacks from the community here.