Programmatic (and self-updating) SaaS demo videos
Automated Playwright-based demo recording with AI voiceover; solves real help-center churn.

Auto-generated demo videos from feature flows; waitlist-only, unshipped vaporware.
Product teams, DevRel, SaaS companies shipping features frequently
Loom · Descript · Synthesia
Recording it. Retaking it. Editing it. Adding captions. Exporting it.
That usually takes hours, so teams either rush it or skip it.
The idea here is simple:
When you ship a new feature, a demo video should exist automatically.
BuildShot records your live app, follows the feature flow, and generates a clean, shareable demo video with narration and light editing applied.
It’s focused specifically on new features, not generic marketing videos.
You can also script your demo just by describing what should happen inside the AI IDE that ships with it. For more control, there’s a CLI where you can define flows, steps, and behavior directly from your project.
So the workflow becomes:
Ship feature → define or generate flow → demo video is produced.
No manual screen recording. No editing timeline. No stitching clips.
This is meant for: – Release demos – PR walkthroughs – Internal updates – Changelog videos – Customer feature announcements
I’m especially curious:
• How do you currently create feature demos? • Would automated demos fit into your release workflow? • What would break this for your setup?
If this solves a real pain for you, early access is here:
Automated Playwright-based demo recording with AI voiceover; solves real help-center churn.
Playwright automation for demo recording, but Loom and Arcade already capture this with less technical setup.
Everything runs client-side and the UI gives you real control — pick MP4 or WebM, toggle 720/1080/4K, pick gradients, and resize the camera overlay. It's not reinventing the wheel (Loom/OBS already exist), but the minimal, no-install flow plus thoughtful controls (format/quality toggles, mic and camera sizing) make it genuinely handy for quick recordings. Would be way more compelling with basic trimming or one-click cloud upload.
Auto-zoom to cursor removes editing friction, but Camtasia and Loom already do this.
Runtime clicks for you instead of waiting for user input like shepherd.js.
Turns dusty E2E tests into marketing videos—solves the demo recording grind.