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Kettio – using ML to assume audience buying

Kettio – using ML to assume audience buying

by smerrill2·Jul 8, 2026·2 points·1 comment

AI Analysis

MidSlickBold Bet

AI ad testing without validation data in a crowded space.

Strengths
  • Clean integrations with Meta, Google, TikTok, Shopify, and design tools.
  • Specific audience segmentation examples shown on landing page.
Weaknesses
  • No validation data or accuracy metrics on prediction claims.
  • Crowded category with AdCreative.ai, Pencil, and Mutiny already established.
Category
Target Audience

Marketing teams, DTC brands, ad agencies

Similar To

AdCreative.ai · Pencil · Mutiny

Post Description

There was a paper recently: "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings"

- The research showed models being able to reproduce purchasability via llms, which I thought was cool because i'm in the advertising space

- the question came up, can you predict which ads will also perform better?

- the answer is yes, you can also do the same with landing pages, logos, and other product shots.

- I've implemented a loop to use public data sets to test many theories on how models and now the J-space gives insight as to how to convert better.

- Let me know if you'd like the loop:)

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